Update Tools to Better Understand Your Target Audience in your site Niche

Do you have own website?

 ARE you a regular Blogger?

If your answer is YES, You will read a lot in the Online world about things like keyword research, analyzing your competitors, Tips to improve Pagerank and other things to get massive traffic to your site. But I don’t see information about deciding who is your target audience and how to make sure your keyword choices will  reach them. 

This is one way to take your keyword research to the next level, and it’s well worth the effort. So rather than trying to guess whether your SEO or PPC ads are appearing in front of the targeted people in your site niche,

Here are some tools you can use to make Better Understand Your Target Audience in your site Niche

Google Trends -

If all you’re looking for is a basic search volume trend line and a few regional ideas, this is the right tool. Google Trends will show you the keyword search volume trends on Google since 2004. You can narrow it down to specific years and months or to specific countries if you’re planning to target your search marketing campaigns that way.

Google Insights -

Google Insights for Search shows similar trend data to Google Trends, but takes it a step further and shows you even more detail on regional interest levels and additional search terms that are related to your niche keywords. This can help you to avoid using terms that are not as popular as others in your target area and really see where your target audience is geographically located. 

  

Bing xRank -

Bing xRank has a long way to go to catch up with the amount of detail provided in Google Insights for Search, but at least it gives you an idea of the search volume trends on Bing. I would only use this tool to make sure that searcher trends match across the two search engines.

Quantcast - 

Quantcast can be a very helpful tool to see the relative traffic and visitor demographics for your niche site and your competitors’. It is especially useful if the sites you are looking at are Quantified. If the site is Quantified you will see more accurate traffic and demographic information. 

Compete - 

Compete is a good tool for analyzing the kind of traffic your competitors are getting. With a Pro account you can also get ideas about their visitor demographics. To use this tool effectively you only need to look at it for sites that are closely related to yours (simply your niche sites). 

  

Alexa -

Alexa will give you an idea of the kind of traffic a competitor gets and an insight into their visitor demographics. You can also use Alexa to get some ideas about the keywords driving traffic to a site. 

The Alexa tool will only be useful if you know which sites are targeting the same market (your niche)

  

Detecting Online Commercial Intent - 

This is a very simple tool that analyzes the keywords searchers are using and which ones will likely lead to a transaction or conversion. Just type in a keyword and the tool tells you the degree of probability for commercial or non-commercial intent for your niche

  

Demographics Prediction - 

If you already have a good handle on your target audience’s demographics, you can use this tool to make sure that your keywords in your niche actually fit with those demographics.

If you know of some other tools that you like to use, please add them in the comments and explain how you use them.