What is the Keyword Efficiency Index? What makes Keyword Efficiency Index Better?

The KEI stands for Keyword Efficiency Index

What Keyword Efficiency Index tells us?

This index tells you how a keyword is for bringing or generating traffic towards your website.

To generate a massive traffic towards your website, you need keywords with high KEI (Keyword Efficiency Index).

The importance of your keywords depends on,

1) Relevance(R)-

The relevancy of categorized into Excellent, Good, Poor

It is how closely the keyword is related to your webpage content or service offered to your customers

2) Search Volume(SV)-

The search volume is how many queries are made for a keyword per month (taken time period).

3) Competition(C)-

Your online competition is depends upon your keyword that selected.

There is a simplest way to check online competition for your keyword.

Enter the keyword in Google search query page or in any other search engine.

After typing the keyword, click the search button.

Then observe the displayed result shown in numberin search page under the search box.

Here is an example:- Results 1-10 of about "1234567890" for "ABCD" ( Entered Keyword).

Now.  What makes Keyword Efficiency Index Better?

Higher relevance and smaller competition in the niche are playing crucial role in making the Keyword Efficiency Index Better.

There is a classical formula for Keyword Efficiency Index.

The classical formula for Keyword Efficiency Index looks like this. 

KEI (Keyword Efficiency Index)= (SV)2/C

(SV) = Search volume

C = Competition

After calculation of KEI, first sort all keywords in your Excel sheet by KEI (Keyword Efficiency Index)

* The HIGHER KEI, the better your keywords

Here is a list of free resorces to use for evaluation of keyword rankings.

They are  1)  Google rank Checker tool

                 2)  Seomoz's rank checker tool

                                  3)  Ranking checker